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Course Information

Principles of Marketing (BUS 201)

Term: 2023-2024 Academic Year Spring Semester

Faculty

Jorge MendozaShow MyInfo popup for Jorge Mendoza
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Bradley HunterShow MyInfo popup for Bradley Hunter
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Schedule

Mon-Wed-Fri, 1:00 PM - 1:50 PM (1/8/2024 - 5/1/2024) Location: MAIN AWING 100

Description

This course focuses on key marketing concepts and terminology, emerging markets and awareness of the diverse and cultural issues in marketing, and strategies/best practices engaged in response to socio/cultural changes in domestic and international marketplace. Prerequisite: BUS 100. This course is typically offered during the fall semester.